Buy with Prime
Product Strategy & Design · Senior UX Designer · 2021-2023
Buy with Prime enables merchants to offer Prime benefits—fast shipping, trusted checkout, and familiar customer experiences—directly on their own e-commerce sites. When I joined the program, it had recently launched and was rapidly expanding across new merchants and use cases.
I led the shopper-facing experience, collaborating closely with teams across Prime, Amazon Pay, and Delivery Experience to align on requirements and customer expectations. My work spanned multiple initiatives including Order Management, Reviews, and the Cart experience.
I began as an individual contributor and later managed the Shopper Experience UX team, guiding design quality, roadmap decisions, and cross-org collaboration.
My role on the project:
Customer research
Information architecture / UX
Cross-org collaboration
Visual design
Developer support
Strategic roadmap definition
Due to confidentiality, detailed visuals and process artifacts are not shown here. I’m happy to discuss the work in more depth in conversation.