Yuzi is a postnatal retreat company in Seattle supporting women in the early months of parenthood. Shortly after their launch in 2024, I joined the team to refine their digital presence and strengthen conversion. I led a full website redesign to improve mobile usability, clarify the brand narrative, and streamline key flows. I expanded the visual system through new brand assets and photography art direction, then transitioned into product work—designing an app experience for the retreat and defining a long-term digital strategy to support future services.