Yuzi is a postnatal retreat business in Seattle, Washington, supporting women in the months after their babies are born. The retreat launched in May of 2024 with a website and logo. When I joined the team, one of the first tasks I recommended was a website redesign to increase mobile-friendliness, streamline the messaging, and increase conversion. I worked on brand visuals to accompany the existing assets, including art direction of a photoshoot at the retreat. Later, I worked on an app experience for the retreat and defined a long-term app strategy.

My tasks on the project:

• Competitor & customer research

• Information architecture / UX

• Brand refresh

• Photoshoot planning and art direction

• Visual design

• Developer support

• Strategic workshop

This project cannot be shown publicly. For details about this work, please contact me directly.