My background
I’ve spent the past 14+ years designing digital products across e-commerce, transportation, enterprise software, and women’s health. I began my career in a digital agency, where I built a foundation in both Research and UX, and later moved in-house at Target and Amazon. There, I worked on large-scale customer experiences used by millions.
Across my career, I’ve helped teams clarify their product vision, driven research and strategy, mentored designers, and shipped thoughtful end-to-end experiences. You can learn more about my experience in my resumé.
I’ve also spent time working independently with early-stage companies shaping brand direction, product strategy, and UX across web, mobile, and emerging technologies.
My approach
I’m collaborative and pragmatic in how I work. I involve cross-functional partners early, use research to ground decision-making, and help teams align around what matters. I enjoy navigating ambiguous spaces and turning loosely defined ideas into clear, actionable design.
My strength is helping teams get unstuck: clarifying the problem, framing opportunities, and shaping a path forward. I use exercises, questions, and design artifacts to encourage reflection, deepen understanding, and build shared momentum.
What I’m known for
Turning ambiguity into clarity. I’m often brought in when teams aren’t sure where to begin, and I help identify the right problems, align quickly, and move forward with confidence.
Strategic thinking grounded in research. My foundation is in UX research: qualitative, quantitative, and everything in between. I use insight to shape direction, inform decisions, and create customer-centered solutions.
Design process that fosters better collaboration. Whether I’m establishing design guidelines, developing frameworks, or creating A11y documentation, I champion processes that drive efficiency and transparency.
Emphasis on craft. I care deeply about the details: grids and hierarchy, design systems, interaction patterns. I take pride in producing work that is refined and extensible.
A few fun facts
✍🏻 I love to draw, and I have taken on illustration projects professionally and personally.
🇭🇷 I’m part Croatian and I got to visit my ancestors’ village in 2022.
🐶 I have a Labradoodle named Birdie. Sometimes she makes an appearance on video calls.
🤍 I’m on the board of the MN Death Collaborative and I run a grief blog.
☕️ Even after leaving Seattle, I get my favorite coffee beans shipped monthly.
🥧 I worked for a summer at a pie shop in Chicago and got paid in slices.
Right now, I’m working as a Senior UX Designer at Ameriprise Financial, supporting Advisor Tools with the goal of creating more efficient and smart meetings for advisors.
In my free time, I’m keeping up with the industry’s new tools through personal projects built with Claude Code and Figma Make.