Hello Aviva is a concept in the women’s health space, specifically focused on helping women understand their experience with perimenopause and menopause. I worked with the co-founders to transform their early ideas into a defined concept, with a prototype to help them bring the narrative to life and help with pitching investors.

My role in the project:

• Competitive assessment

• Design strategy

• Information architecture / UX

• Visual design

• Prototyping

This project cannot be shown publicly. For details about this work, please contact me directly.