I started my career as a UX Designer in the agency world, where I got to flex different skills—from designer to researcher to copywriter to illustrator (where I first discovered my love of lettering). I transitioned to in-house UX in 2015, spending time at Target and Amazon, where I worked on e-commerce experiences used by millions of shoppers and managed a small team of designers.

In my 12+ years of experience, I’ve helped teams build digital products, driven design strategy, supported UX research, led workshops, and mentored others. You can learn more about my UX experience in my resumé. 

When I’m not working on projects, I like to spend time with my dog and son - preferably outside when it’s nice! In 2024 I’ve been trying to read more and am chipping away at a backlog of books and audiobooks that’s been building for years. I also run a grief blog, which is more fun than it sounds.

A FEW FUN FACTS ABOUT ME

☕️ Since moving back to the midwest in 2020, my husband and I have our coffee beans shipped in monthly from Seattle… in 5-pound bags.

🐶 I have a Labradoodle named Birdie.

⬆️ I once rode in an elevator with Don Norman. It’s a mildly embarrassing story.

🥧 I’ve placed in the top 25 for apple pies at the Minnesota State Fair pie competition.

🇭🇷 I’m one-sixteenth Croatian (and 100% Ancestry.com nerd) and I got to visit in 2022—where I found my ancestors’ graves from the 1800’s!