Villa Bellezza is a destination winery in the Lake Pepin area of Wisconsin. Since it was a new business, the website would be many people's first experience with the brand. As such, it had to communicate expertise as well as emulate the experience of visiting the vineyard. bswing's approach to this task involved persona development to ensure that the site would appeal to its range of audiences: from brides looking for the perfect wedding venue to employees searching for a corporate retreat spot to metro-area families seeking a fun day trip.
My role in the project:
- Persona development (collaborative with another designer)
- Information Architecture (collaborative with another designer)
- Competitive Analysis (collaborative with another designer)
Created at bswing.