Emily Wisser
EMILY WISSER, UX DESIGNER & LETTERER
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SmartBase Solutions

SmartBase Solutions is a data analysis consultancy that works to turn businesses' big data into insight that can be applied to business decisions. bswing's process for this project began with qualitative research with stakeholders and clients. We heard consistently in these interviews that clients appreciated SmartBase Solutions's human-focused approach. The goal of the redesigned responsive website was to communicate the company's message in an approachable way that aligned with their clients' statements, as well as to highlight their expertise in the data analysis realm.

My role in the project:

  • Competitive Analysis, site and social media (independently)
  • Information Architecture (independently)
  • Wireframes (independently)
  • Copy Editing (with client and internal team of 2)
  • Social Media Strategy (independently)

Created at bswing.

Process

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