ecoPharmacist is a brand started by pharmacist Kassie Westmoreland in an attempt to better educate consumers about natural and pharmaceutical solutions to health and wellness. bswing's challenge was to create a responsive website with a fresh, natural look and feel that could also communicate expertise with a minimal amount of content at launch. Because it was the most content-rich area of the previous site, the blog became the new site's focus. The blog, in tandem with a section on "Our Philosophy," highlights the brand's expertise and provides credibility to the brand.
My role in the project:
- Wireframes & Information Architecture (independently)
- Visual design (collaboration with another designer)
Created at bswing.