Emily Wisser
EMILY WISSER, UX DESIGNER & LETTERER
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EcoPharmacist

ecoPharmacist is a brand started by pharmacist Kassie Westmoreland in an attempt to better educate consumers about natural and pharmaceutical solutions to health and wellness. bswing's challenge was to create a responsive website with a fresh, natural look and feel that could also communicate expertise with a minimal amount of content at launch. Because it was the most content-rich area of the previous site, the blog became the new site's focus. The blog, in tandem with a section on "Our Philosophy," highlights the brand's expertise and provides credibility to the brand.

My role in the project:

  • Wireframes & Information Architecture (independently)
  • Visual design (collaboration with another designer)

Created at bswing.

Process

Wireframes, Home — Desktop and mobile, created in InDesign

Wireframes, Home — Desktop and mobile, created in InDesign

Wireframes, About — Desktop and mobile, created in InDesign

Wireframes, About — Desktop and mobile, created in InDesign

Wireframes, "Writings" Blog — Desktop and mobile, created in InDesign

Wireframes, "Writings" Blog — Desktop and mobile, created in InDesign

Wireframes, "Writings" Blog, Detail Page — Desktop and mobile, created in InDesign

Wireframes, "Writings" Blog, Detail Page — Desktop and mobile, created in InDesign

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