Emily Wisser
EMILY WISSER, UX DESIGNER & LETTERER
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Decant This

Bill Ward is a wine writer in Minneapolis who had just retired from a long career at the Star Tribune. To mark this new chapter in his life, he decided to give his website a much-needed update. His mission is to distill the expansive wine knowledge he has acquired over the years into something approachable and consumable for even the most beginner-level wine novices. As such, the website had to communicate expertise while simultaneously bringing forward Bill's Southern charm and biting wit. 

My role in the project:

  • Information Architecture
  • Visual Design
  • Wordpress customization
  • Some HTML/CSS

Process